dental insurance nc kids I just went to the dentist we want we got a dental checkup and they gave them a sucker at the end and you know .
The worst thing you can do for the kids is reinforce their teeth health give them the candy at the end but you guys are gaming.
The toothbrush can you talk about that and how that's disrupting the children where it's the most important to get their teeth right at the beginning yeah the the lollipop at the end of the dental visit is pretty .
ironic but it also is a you know very clever ploy by the dentist to make sure that you have to come back for another cleaning in the future and yeah so there's from our perspective behavior shaping is about taking things.
That we already know are going to help and really driving them as a habit in life now we're lucky in that most people are aware of the existence of a toothbrush most people own a toothbrush and most people are using a toothbrush to some degree already in their life and so we're not it's not like
We're creating a brand new behavior from scratch that's really really difficult so some of that heavy lifting is done done for us one of the places where we see a lot of opportunity and where we spend certain amount of resource today is creating a family dynamic that installs those habits into users early on and so by creating one of the things we've created that I think you're alluding to is a
Game that we've embedded into our mobile experience that is a tune for kids to be able to play very simple like kind of flash style game in this case where you're trying to avoid getting hit by asteroids in space and the premise of the game super simple then build for that kind of like under ten-year-old .
What's interesting about it though is you can't play the game and you get lives to play the game after you brush your teeth so a parent can communicate by brushing your teeth you'll earn X number of lives and those lives then allow you to play the game and so you know for some it'll work great others .
Will be interested in the game and it won't compute but we're finding ways large and small to try to teach this idea that building the habit and reinforcing it with fun things like playing a video game are .
The preferred behavioral path I will then benefit you know that person for a long time and there are ways to do this with adults as well that may be artistic gamification but there's a lot of what behavior shaping is all about is you know economic base trade so if I can give you rewards and a
Stronger insurance product that benefits you and helps tie you to your employer in a valuable way that's also benefiting that same behavioral
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